The concept of jewelry that I follow is rooted in my habit of creating new and unique designs that are in demand in the market. There are many brands offering products in the market that are generally very expensive. These high prices are mainly due to the value associated with their brand name. As a result, these brands set a high selling price for their products.

My constant effort is to create such expensive products and deliver them to people at a reasonable profit. I aim to operate with modest margins, ensuring affordability while maintaining quality. This approach has always been a core part of my work and thinking.

For years, we have been working in the field of jewelry, including diamonds and gemstones. Our process involves sourcing rough diamonds, then cutting and polishing them. Similarly, we source rough colored gemstones, cut and polish them, and work with gold as well. The pricing of our products is always kept very nominal and accessible.